Yvette is an authentic fitness brand for active, confident women. With „Second to None“ we developed the Europe-wide launch: from brand identity and looks, an e-com platform as well as lookbooks for their trade fair presence at ISPO Munic – aimed at retailers and customers. Setting out to show Yvette to the world, we zoomed in on what sets them apart: every outfit shines in the right setting, every text highlights what makes their pieces so great to wear. We created powerful imagery and personal messages across all media, that tell the story of strong women.