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STAEDTLER Mars GmbH
Better together – engaging employees on multiple platforms

Internal Campaign

We’re stoked to announce that this project with STAEDTLER was awarded a prize from Deutscher Agenturpreis 2020 in the category "B2B: Interne Kommmunikation".

 

Change in the workplace can be scary – but it doesn’t have to be. Before STAEDTLER implemented a new digital workflow and office programs, they asked us to craft an internal change communication campaign to ease the process and eliminate possible fears of working with new software. With this campaign, we invited STAEDTLER employees from around the world to reflect and share their workplace stories. We created an engaging visual and language identity for both on- and offline use. While translating new guidelines as well as showing all the new system’s possibilities, the campaign ensured a smooth transition into a more digital, modern work environment.

STAEDTLER Internal Campaign Workplace Award
STAEDTLER Internal Campaign Workplace Concept
STAEDTLER Internal Campaign Workplace Photo Sticker
STAEDTLER Internal Campaign Workplace Photo Sticker

For successful internal communication, put the employees’ emotions first.

STAEDTLER Internal Campaign Workplace Photo Sticker
STAEDTLER Internal Campaign Workplace Photo Poster
STAEDTLER Internal Campaign Workplace Photo Poster
STAEDTLER Internal Campaign Workplace Illustration
STAEDTLER Internal Campaign Workplace Print Flyer
STAEDTLER Internal Campaign Workplace Print Flyer