When STAEDTLER came to us to help recapture the triplus essence, we knew we had to deliver something fitting for their bestsellers. Manufacturing creative products for more than 180 years, this beloved brand was founded with the philosophy of tradition, ideas and innovation. The triplus communication concept and campaign speak clearly and directly to the user’s needs. How? By showing the feature of every product – "when details matter“. Why? Because it’s always personal, when it comes to writing. The triplus campaign allows for flexibility and delivers solutions that people understand easily.
Our triplus campaign is a love letter to the uniqueness of individual handwriting.