STAEDTLER Mars GmbH
Little pencils, big payoff
A truly great colored pencil is the first step into encouraging kids to experiment, learn to draw an to write. With the Noris junior colored pencil, STAEDTLER set out to design the perfect product that does just that. We created inviting content to introduce Noris junior to the world. Starting with a concept that zooms in on children’s phantasies, we carefully crafted a variety of creative projects that encourage kids to express emotions, be individual and build confidence. With the “make it yours“-mentality, all photos, videos, step-by-step tutorials and texts allow kids of all ages to follow along easily and realize their projects on their own, or with the help of parents.
With the Noris junior content, we focussed on making kids and their parents feel excited about drawing and creating.