Crafting content and using it as a marketing tool is about creating added value for your customers. Partnering with STAEDTLER, we conceptualized and realized these inspiring tutorials. Following the concept of a Tropical Party, we engage audiences, invite them to get creative and try out something new. So, instead of just showcasing the products, the viewers get the information and insights they are looking for: the right technique for watercolor pencils, mixing colors to create a tropical color scheme, tips for hand lettering and so on.
Nowadays it’s absolutely imperative that brands give their customers more than just the product – content is key in our digitized world.