Staedtler – one of the world’s leading manufacturers of creative products – is built on inspiration, innovation, responsibility, quality and sustainability. In 2018 they approached us to create a long-lasting and inspiring recruitment campaign. After analyzing existing HR ads, we evolved and crafted their communication into accessible recruitment materials – by making it personal! This was key to attract new talents while also honoring their loyal employees. Following this strategy through – from concept, design and wording – the new HR campaign comes with a simpler imagery while letting the familiar STAEDLTER personality and ethos shine. Scalable for all media, intern or extern, this campaign shows the company as an attractive and caring employer.