Specialized in a very creative field, STAEDTLER needed a new identity to communicate their unique FIMO products: presenting these innovative oven-hardening and air-drying polymer clays in an inspiring and emotional way, is the secret to this ongoing project. The concept and cross-media execution of design and language appeals to everyone from customer, creative influencer, distributor and business partner – all while staying true to STAEDTLER’s brand identity.
This catalogue brings the concept to life by combining and connecting different elements like key visuals, wordings and inspiring images. It allows the reader to pick out products just as intuitively as at a physical store.