STAEDTLER Mars GmbH
A story to tell
Packaging
For the Design Journey range, we crafted an easy-to-follow tutorial and inspiring packaging: combining two unique products – FIMO leather-effect that looks and feel similar to real leather and the Lumocolor pencils that have a chalk-like finish – this content inspires the STAEDLTER customers to follow along and realize their own pencil case in a trendy Boho-look. From concept, copy, art direction and shooting of the set – alphabetique helped STAEDLTER from start to finish in creating valuable, personal communication for their customers.
A lot of people struggle to draw and create because they think they aren’t good enough. With these step-by-step tutorials we show them how to create something beautiful in a few simple steps.
