Creating adventurous cross-media content
With Design Journey, STAEDTLER created a range of pens, pencils, watercolors and more, to give beginners and advanced artists the right tools to create: be it drawing, sketching, lettering or coloring – on paper, wood, textile or stones; at home or outdoors. As their partner, it was our job to help them rise above the crowded landscape of their competitors, telling a story about the way the products help bring ideas to life. Concocting a visual and verbal adventure and producing content across all media, we allow the customer to dive into and discover the Design Journey range in its fullest.
The communication of the Design Journey world achieves to kindle a joy of creating; whether as a beginner just starting out, or a seasoned professional.