With Design Journey, STAEDTLER created a range of pens, pencils, watercolors and more, to give beginners and advanced artists the right tools to create: be it drawing, sketching, lettering or coloring – on paper, wood, textile or stones; at home or outdoors. As their partner, it was our job to help them rise above the crowded landscape of their competitors, telling a story about the way the products help bring ideas to life. Concocting a visual and verbal adventure and producing content across all media, we allow the customer to dive into and discover the Design Journey range in its fullest.