Cross media product campaign for an innovative product
This project was awarded a Deutscher Agenturpreis 2020 in the category "B2B: Mailing"!
Cross-channel storytelling, strategy, planning and excellent design are the groundworks for this B2B and B2C product campaign. Combining our well-oiled experience in transmedia projects, we developed a consumer-centric key visual for the SALUS THB. By pushing both concept and pixels, we created well-rounded marketing materials for on- and offline use. Ensuring easy-to-get wording and clear information structure, the THB made a big splash at its market launch. We especially focused on translating the complex matter into easy to understand information – appealing to all THB customers from wholesaler, installer and end customer.
"Hi Lisa, just thought I’d share a few pictures with you of the ISH stand.
Everyone seems really happy with it! Thanks for all your help."
Dave OakleyEuropean Design & Marketing Director
SALUS UK & SALUS Europe