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Paul & Owl
Getting smart about sportswear

Branding

When we partnered up with Paul & Owl, our goal was clear: we created an easy adaptable design concept with a tailored visual and verbal identity that capture the brands mission. We started by analyzing the market to define the Paul & Owl's positioning and architecture to target females who love fitness. From there the strong storytelling, inspiring visuals, logo, colors, clothes and more translate the brand story on- and offline.

Paul and Owl image photo girls training sportswaer branding
Paul and Owl Branding Concept Logo Design
Paul and Owl Branding Concept Logo Design
Paul and Owl Branding Concept Logo Design

To persist in a fast-moving retail market, your brand needs distinctive personality and a clearcut message.

Paul and Owl Branding Concept Logo Design
Paul and Owl Branding Concept Design
Paul and Owl Branding Concept
Paul and Owl Branding Concept Website
Paul and Owl Branding Concept Website
Paul and Owl Branding Concept Sportswear
Paul and Owl Branding Concept Sportswear
Paul and Owl Branding Concept Sportswear