Branding

From brand positioning, naming, the visual and verbal identity systems, to website design and print materials – with Curathleticum we built a brand from the roots. Logo, imagery and communication style are inspired by athletics brands – targeting those who see fitness as a way of life, no matter the age. The Curathleticum web presence aims at informing patients in a straightforward manner while also providing all the latest findings from orthopedics and medical treatments in sports.