Anja Ippach (Triathletin)
All the way: celebrating an athlete's passion
Brand Identity + Communications, Content + Social Media, Culture + Engagement, Storytelling + Copywriting, Translation, Webdesign
The visual identity and system we constructed provides flexible elements that can be adapted both in print and online in a variety of scales. Using vibrant imagery and bold colors we created a fresh and timeless design to tell Anja’s very own athletic story. Through digital media we made sure to keep her followers updated about training camps, races and daily triathlete matters - both in German and English.
By giving everything a personal touch – from racing suit to digital mailing – we put a smile on the faces of Anja’s fans, followers and sponsors alike.