Information campaign B2B

Breaking complex technical matter into understandable and appealing information was key while developing the AEG frost protection information campaign. The challenge? These outdoor underfloor heating systems are hidden in our streets, garages and staircases – and are basically invisible to the eye. The goal: communicating what they are for, how they work and how easy they are to install for professionals. Our solution? Highlighting the helpful benefits these products have on our everyday life. Fitting with the AEG state-of-the-art technology, we designed a fresh and contemporary look – in accordance with the corporate design guidelines. After analyzing the target B2B audience, we optimized wordings and content structure to ensure successful engagement with the target group of professionals.